Web Analyst

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Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon that has disrupted an entire industry. We are an exciting, vibrant, and innovative brand that challenges old conventions - continuously striving to enrich our customers' style through timeless pieces. 

When you join us, you are joining a brand that values entrepreneurship and inspires growth. If you would like to contribute, here's how:

We have an exciting opportunity for a Web Analyst to join us in our adventure to leverage cutting-edge technologies to become the world’s leading accessory brand

The Web Analyst plays a critical role in providing the eCom team with decision support through strategic interpretation of data and creation of insights. This in turn is to ensure we always stay ahead of the curve in developing winning customer experiences that maximizes web sales, profitability and growth.


  • Identify and manage key conversion paths, determining the most important KPIs to track and setting benchmarks, to accurately assess the efficiency of eCom products and initiatives
  • Monitor, analyse and report website sales performance across multiple jurisdictions, by understanding the interaction of relevant KPIs
  • Proactively work with delivery team(s) to identify areas of improvement and optimize each conversion path
  • Identify and track emerging trends, opportunities and threats within the eCom domain, using data to deliver actionable insights to maximize conversion
  • Build hypothesis based on data insights and manage a correlating A/B testing roadmap to validate assumptions made
  • Set and manage tracking requirements of products/initiatives and provide regular post-delivery performance analysis to the business
  • Serve as subject matter expert for web analytics usage and proactively disseminate insights/knowledge across the business
  • Develop and improve web analytics capability incl. driving integration of GA data into Business Intelligence eco-system


  • Analytical at heart, naturally curious and keen to find trends, patterns and true answers to maximize performance
  • Solid experience in web/data analysis, comfortable with different data sets and understanding performance drivers
  • Deep understanding of how digital data is captured (tagging, GTM, debugging) and prior A/B test experience
  • Fluent in web/data analysis and visualisation tools such as Google Analytics, Data Studio, Tableau, etc.
  • Strong communicator and influencing skills with proven track-record of driving through winning recommendations
  • Preference for a degree in a relevant field or experience gained in data analytics
  • Preference for online retail/e-commerce experience
  • English is a must; Swedish is a plus


As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, and together we create a world class company. You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

Are we ticking your boxes?

We usually respond within two weeks

Or, know someone who would be a perfect fit? Let them know!


Vasagatan 12
11120 Stockholm Directions


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.

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